Over 70 years of experience –
and we’re just getting started.

Changing is good. Staying true to yourself is even better.

Even if we are proud of our history and our past achievements, we always look ahead. We connect the past with the future - and combine the best of yesterday with the best of tomorrow. This is the only way to create innovative products that are completely Grundig.

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1945-1954

Grundig's story begins as that of a traditional German company founded in 1945, but it quickly gained fame with the first Grundig radio.

After World War II, Germany was in ruins and most of the radio stations no longer existed. New productions are tightly controlled by the Allied authorities. An engineer Max Grundig had the idea of creating the Heinzelmann, a tube-less radio to escape the restrictions of that time, arguing that such a device was not a radio.

The Heinzelmann was a resounding success and Grundig was soon able to open a factory. A success soon followed by the first Grundig television, developed to follow the first German television channel launched in 1952. In the same year, Grundig developed the first portable tape recorder. In the mid-1950s, Grundig became the leading radio manufacturer in Europe with factories in Nuremberg, Frankfurt and Karlsruhe.

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1955-1964

During the following decade, Grundig was at the forefront of consumer electronics with many new products: the Grundig portable radio transistor, tape recorders, dictaphones and music players with stereo sound…

In 1957, Grundig acquired a majority stake in the typewriter companies Triumph and Adler; which allows the establishment of the largest tape recorder factory in the world in Bayreuth. In 1960, Grundig opened a tape recorder factory outside Germany for the first time in Belfast, Northern Ireland, followed by a second Grundig tape recorder factory in Nuremberg-Langwasser in 1962.

1960 saw the launch of new television channels, and in response Grundig televisions were updated to receive VHF, as well as the first wireless ultrasonic remote control.

In the Hi-Fi sector, Grundig is launching a modular system with separate components (radio, stereo amplifiers, record player, tape recorder, separate loudspeakers and even a 3-D sound device). Customers can build their own Hi-Fi system to suit their living room layout.

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1965-1974

From success to success, the group truly acquired an international stature.

In 1965, Grundig established a second factory abroad, in Portugal. The following year, Grundig had already sold 16.5 million devices worldwide. 1967 saw the introduction of color television and Grundig was one of the first to offer the small color screen. In 1969, a new Grundig television factory began production in Rovereto, Italy, followed the following year by a new color television factory and a plastics production factory in Nuremberg-Langwasser.

Grundig unveiled its 1st compact cassette player in 1967 and later a cassette player for cars. In 1969, Grundig launched its first Hi-Fi amplifiers in Europe with integrated equalizer, which became one of the most efficient on the market. In the early 1970s, dramatic improvements were made in sound, thanks to the quadraphonic playback of the stereo channels.

The other major development of these years is video recording with VCRs. Grundig also launched a clock radio with digital rather than analogue display and a new car radio with automatic station search.

In 1972, Grundig GmbH became a shareholding company, Grundig AG. Around this time, the electronics company Philips began to gradually buy Grundig shares.

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1975-1984

The second half of the 1970s quickly saw car radio technology progress. Grundig equips its car radios with a receiver for medium wave and VHF, a tape recorder, an electronic station search function and a decoder for traffic announcements.

In 1978 Grundig began production of video recorders in a new factory in Nuremberg-Langwasser. Grundig sets a new standard for VCRs with the ability to record on both sides of the tape; which quickly made classic VCRs obsolete.

And consumers, in 1981, wake up in the morning to a talking clock radio. In 1982, Grundig launched the second generation of electronic notebooks on the market.

Grundig is pursuing its strategy to become a multi-product supplier in the video and sound sector. It produces new VHS video recorders, which represent the future, and successfully expands its Hi-Fi range.

Grundig completes its product portfolio with a special range of teletext (vtx) devices and accessories.

In 1984, Philips expressed its interest in strengthening its stake in Grundig and Max Grundig ceded the commercial management of the company.

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1985-1994

In 1985, the new generation of Grundig video recorders was distinguished by an innovative system for displaying the cassette position in real time. Grundig presents a satellite TV receiver for the first time at the International Radio and Television Fair, which enables direct reception from satellites.

Grundig launched the world's first mass-produced color television set in 1986 with 100 Hertz technology. Thanks to this technology, a shaky image on a big screen has become a thing of the past. The screens are getting bigger and bigger: the two "Jumbo" large-screen TV sets have screens measuring 95 and 82 centimeters. Both product lines are becoming bestsellers with fairly long waiting times for delivery.

In 1988, Grundig contributed to a European research project with the aim of developing an HDTV standard compatible with a VHS video recorder.

In December 1989, the company mourns its founder, Dr. Max Grundig, who died at the age of 81.

In the early 1990s, Grundig became involved in the development of a new Digital Audio Broadcasting (DAB) terrestrial radio system. Grundig introduced the first DAB pilot receiver in 1994.

Grundig continues to diversify its product line entering the telephony market with a cordless telephone in 1991.

In 1993, Grundig televisions offered new technologies, including a 16: 9 aspect ratio of the picture. The most important innovation is the anti-dust and anti-glare screen, which offers excellent image quality thanks to dynamic focus, very good color contrast, as well as a very high level of brightness.

At the same time, Grundig introduces the ASIS hotel communication system, which provides security, entertainment and information around the clock.

Philips took full control of Grundig in 1993.

In 1994, Grundig made a world first: a wireless Hi-Fi system, which receives signals by infrared control.

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1995-2004

In 1995 and 1996 Grundig introduced revolutionary new products:

- a sound system that generates optimal musical quality thanks to a three-dimensional sound system, perfect whatever the viewer's position,

- an interactive user guide, called the Easy Dialog system which includes a complete operating manual with a user guide. No more need for a printed manual.

The Planatron flat screen TV can be hung on the wall as easily as a picture frame. Besides its television function, the device can also be used for multimedia functions. The very good picture and sound quality, the excellent color brilliance, with an image without jitter as well as the perfect definition of detail make the Planatron a very qualitative device.

1997 saw the end of Philips' participation in the company. Grundig is terminating this partnership due to unsatisfactory performance and a decline in Philips' global presence in consumer electronics.

In 2000, Grundig took a new step towards the Internet and allowed users to access the Internet through their television sets.

At the end of June 2000, the headquarters of the company moved from Fürth to Nuremberg-Langwasser. Grundig is investing more than 50 million marks in new buildings and infrastructure.

Grundig has been able to anticipate the enormous potential of MP3 technology, becoming one of the market leaders.

With more than 40 new products, Grundig is present at the world trade fair for consumer electronics (IFA). This show, the most renowned in its category, is particularly important for the brand this year, as it sees the launch of the first products of the new InterMedia system. Grundig is taking its first steps towards the future of multimedia infotainment for televisions.

Grundig continues its developments in car Hi-Fi systems and presents its latest innovations at the Geneva Motor Show in 2001, including car navigation and digital radio.

In April 2003, the rapid increase in production costs and the difficulties of the very deflationary and extremely competitive European market led Grundig AG to file for bankruptcy.

The intensive discussions with the buyers and the negotiations are proving fruitful. Two experienced partners are found with the Briton Alba and the Turkish electronics manufacturer Arçelik, which can name only strengthen but also significantly expand the great potential of the brand in the consumer electronics market.

On May 1, 2004, Grundig Intermedia GmbH starts its business activity. The company is located in Nuremberg. The very promising future of the Intermedia department of Grundig AG is saved following intensive negotiations. This includes in particular the Image & Sound entertainment sectors, R&D activities and services. The motto then becomes “Return to our old forces”. Fortunately, the other areas within the company established for so long have survived as well and continue to bear the Grundig name: Delphi Grundig Grundig Car InterMedia System GmbH, GSS Grundig SAT Systems GmbH, GBS Grundig Business Systems GmbH.

These years have seen Grundig continue to unveil exceptional products in audio, hi-fi and television, with new products offering an ever more breathtaking image combined with superior sound quality, which has made the reputation of the brand. And to go even further and live new experiences at home, Grundig combines the best of television with new connectivity possibilities.

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2005-TO TODAY

In 2007, Grundig Intermedia GmbH became part of Arçelik A.Ş., a subsidiary of Koç Holding, one of the 200 largest companies in the world. Arçelik is a Turkish company. It employs 25,000 people and has 15 production sites in 7 countries around the world. The group distributes its products in more than 130 countries under 10 different brands (Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy and Altus).

From 2011, Grundig is the technological partner of the German Football League, the Bundesliga and in 2013, the brand acquires the rights to the Nuremberg stadium which bears the name of Grundig Stadion.

Almost 100 employees work at the historic headquarters in Nuremberg, Germany, and 1,600 people work for Grundig in more than 65 countries, in order to imagine and design ever more innovative and environmentally friendly products.

Grundig is now one of the largest manufacturers of household electrical appliances in Europe, with a portfolio of over 500 products, ranging from Ultra HD TVs, to portable audio devices, to small beauty appliances, and wholesale devices. home appliance.

By expanding its portfolio with new families of large household appliances since 2013, Grundig has thus become one of the only European brands to cover all segments of household appliances by providing solutions for every room in the house.

From the kitchen to the bathroom, for cooking, cleaning or relaxing, you can always count on the timeless design, performance and quality of Grundig products. This is why Grundig is constantly developing devices at the cutting edge of innovation in consumer electronics, as well as in household appliances.

This is the case with the latest UHD and connected televisions, or the VUX (Virtual User eXperience) concept allowing kitchen appliances to be controlled using a revolutionary rear projection system on the worktop.

Every Grundig innovation must always translate into an improvement in everyday life.